Tiger Woods, and his false public image.

Tiger Woods has earned more than one billion dollars in compensation; 90% of that has come from endorsements. (From this we can conclude that earning about $100,000,000 from devoting himself to the playing of golf was insufficient for him.) And how did he get all these endorsements? By cultivating a public image which we now know to be false. I see no reason to reward either him or any company that will stick by him for his doing so. Or for that matter his fans as well.
He has proved to be worse than any of the other public figures that had shamed themselves in the past.